Steubenville, OH

Franciscan has created a new position on the Athletics leadership team. We are pleased to announce JW Beatovich (BA '12: MBA '25), who will serve as the Assistant Athletic Director for Communications & Development.

In this role, JW will lead a newly reorganized Communications Department, which will consist of JW as Chief, two Assistant Sports Communications Directors, and a Game Day Manager. He will lead the Athletic Department's efforts to enhance athletic communications writ large, strengthen stakeholder engagement, and support the continued growth of our program in service of forming disciples, developing leaders, and pursuing excellence.

Many of you know JW in his role as Director of Digital Storytelling in the Marketing & Communications Department where he has led the video marketing team to produce a wide range of content across multiple channels including for Athletics. He comes with a rare combination of skill, experience, and demonstrated expertise in storytelling and visual communications. Prior to his service in MarCom, JW spent eight years in the private sector as a freelance Director & Cinematographer as well as Director of Communications of a parish. His ability to create compelling narratives that drive mission and resonate with target constituencies make JW ideally suited for this new role as we aggressively advance the "Be Light" strategic campaign forward through Franciscan Athletics.

JW will remain the Head Swim & Dive Coach (where he continues to crush it!). His official start date is August 1, but he will be increasingly spending time here through the summer as he makes the transition.

Please join me in welcoming JW in his new role!

Go Barons!


Stay Connected 
Be sure to follow Franciscan Athletics on YouTube, Instagram, Twitter, and Facebook for the most in-depth coverage.